Pricing
What a small-business website actually costs over 3 years
$249 up front is only half the comparison. Here's the real 3-year total cost of ownership across the paths a small business typically considers.
| Path | 3-year total cost | What that usually includes |
|---|---|---|
| Five Up Essential | $2,013 – $3,093 | $249 build + 1 included update year + an ongoing care plan for the remaining ~2 years |
| DIY (website builder) | $612 – $2,660+ | Builder subscription, domain, apps/plugins, stock imagery, and your own time — a lot of it |
| Freelancer | $1,400 – $8,400+ | One-off build fee plus ad hoc hourly or per-request charges for every change afterward |
| Agency | $6,600 – $33,000+ | Custom design/build engagement plus a retainer or care contract for ongoing changes |
Ranges reflect typical market pricing for a comparable small-business informational site over a 3-year horizon. Actual costs vary by scope, region, and vendor.
After the included year
Ongoing care plans
Continue managed hosting, maintenance, monitoring, and website updates through a Five Up care plan after your included update year ends.
Continues standard update service (the same scope defined in the FAQ) after your included year ends.
Standard updates plus a broader scope of ongoing improvements, reporting, and optimization work.
Care-plan pricing above is approved. Legal/terms review (ownership, migration, and cancellation language) is still pending before this offer is published publicly.