Frequently asked questions

When do I actually pay?

Not until you're ready to publish. Qualification, content intake, the build, and revisions are all free — you review a real working draft of your site and request changes for as long as you need, with no charge and no clock running. The $249 is due only at the moment you choose to go live, paid directly on the site itself. There's no upfront agreement or deposit.

What counts as a "standard update"?

A standard update is a small, well-defined change — the kind of thing that takes about 15 minutes to make because the content already exists and the change doesn't require new design decisions. Standard updates include:

• Text or image swaps, where you supply the replacement text or image
• Menu item, price, or hours changes
• Address, phone number, or staff changes
• Updating an existing link
• Minor changes to where a form's submissions get sent

What's not covered as a standard update?

The following are out of scope for standard updates — they're real work with their own scope and timeline, not a quick edit:

• ✕New page design or copywriting
• ✕Branding or logo work
• ✕Photography
• ✕Custom code or custom functionality
• ✕Third-party integrations
• ✕Ecommerce, booking, or database functionality
• ✕SEO strategy work (as opposed to the basic SEO foundation included at launch)

If what you need falls into one of these, tell us anyway — we'll scope it separately, or refer you elsewhere if that's the better fit.

How does the included update year work?

• It runs 12 consecutive months starting from your launch date.
• One active update request at a time — submit the next one once the current one is complete.
• Unused update capacity has no cash value and doesn't roll over or bank up.

What happens when the included year ends?

Nothing you don't choose. At the end of your included 12-month update year, there's no commitment and nothing owed — your site keeps working as-is. If you want standard updates to keep going, the care plan is $49/year (see Pricing), renewed only if you want it. The exact written terms (ownership, migration, cancellation) are still being finalized, but the price itself is set.

Do you host the site? What does hosting cost?

Your site runs on Cloudflare's global network — Cloudflare is the actual host, and we say so plainly rather than claiming we host something we don't. What we do is configure it: domain connection, SSL, and everything needed to get it live and keep it fast and secure. Hosting itself is never a separate fee — not at launch, not after the included year, not ever. The only optional recurring cost is the $49/year care plan, and that's for our time making content updates, not for hosting.

Can I bring my own domain?

Yes. If you already own a domain, we connect it as part of the build. If you don't have one yet, we'll help you get one registered before we connect it.

What if I need more than the standard 5 pages, or custom functionality?

Five Up Essential is built around one approved template and up to 5 standard pages with no custom application functionality — that's what keeps the price and timeline predictable. If your business needs more than that, let us know on the qualification form and we'll scope it as a separate project, or point you toward someone who handles custom or larger-scope work.