Food Funnel 1 — a Five Up Designs template · this is the base we tune to your brand and menu · back to all templates
Kitchen Table

Order the food
people already love.

One menu. One cart. One way to order — straight from the kitchen, not a delivery app.

Pairs with Toast, Square, or Clover — delivery can still run through a courier network, just without the app's markup.
Example hero photography — a dramatic, moody plated dish
Example photo — yours replaces this · Photo by Lopanayak, CC BY-SA 4.0
01

Apps take a real cut

Commissions of 15–30% per order are common. Direct orders keep far more of that with the kitchen.

02

Delivery, still

Direct orders can dispatch through the same courier networks the apps use — ordered from you first.

03

Loyalty that means it

A rewards program only makes sense on orders you can actually see. That's here, not a marketplace app.

More Of The Same Idea

This is what a menu should make you feel.

A real build shoots your actual dishes this way — appetite is the whole point of the photography, not an afterthought.

Example — Replace With Real Numbers

Trust, made visible

Whatever real ratings and awards a business already has go here, right where the order button is.

4.x
Google · [N] reviews
4.x
Yelp · [N] reviews
[Award]
[Publication, Year]
[Years]
In the neighborhood
Every number above is a placeholder — nothing is invented or implied to be real on this template.
Optional Module

Reservations

Not every Food Funnel build needs this — quick-service spots usually skip it. Sit-down restaurants keep it front and center.